• The average American throws away 80 pounds of clothing per year.

    That’s over 26 billion pounds annually.
    Most of it ends up in landfills or incinerators.

  • Most donated clothing ends up in landfills.

    The rest are often shipped to countries in the Global South, overwhelming communities with mountains of unwanted garments, polluting coastlines, and harming local economies.

  • Synthetic fabrics take 200 years to decompose.

    These materials — which now make up over 60% of clothing — release harmful chemicals as they degrade and also shed microplastics with every wash, polluting our oceans, soil, drinking water, and even the air we breathe.

  • Fast fashion teaches disposability

    How we shop today is shaping how the next generation values
    (or devalues) their belongings.

Let’s learn together.


Our choices as consumers matter, and the more we know, the better we can do for our planet and for all our kids’ futures.

Get started by exploring our collection of resources below.

Hot Topics

The impact of natural,
synthetic, and semi-
synthetic fabrics

The environmental
costs of garment
manufacturing

Where unsold items
and your donations
actually end up

A look at who makes
our clothes, and the industry
practices that impact them

How brands get away
with it, and how not
to fall for it

How fashion is (and
isn’t) regulated
globally

What eco-conscious
brands are up
against

How it changed the way
we shop, and what it
really costs us

How brands get away
with it, and how not
to fall for it

Tips to help you get the
most mileage out
of your clothes

More
to
Come!