• The average American throws away 80 pounds of clothing per year.

    That’s over 26 billion pounds annually.
    Most of it ends up in landfills or incinerators.

  • Most donated clothing ends up in landfills.

    The rest are often shipped to countries in the Global South, overwhelming communities with mountains of unwanted garments, polluting coastlines, and harming local economies.

  • Synthetic fabrics take 200 years to decompose.

    These materials — which now make up over 60% of clothing — release harmful chemicals as they degrade and also shed microplastics with every wash, polluting our oceans, soil, drinking water, and even the air we breathe.

  • Fast fashion teaches disposability

    How we shop today is shaping how the next generation values
    (or devalues) their belongings.

Let’s learn together.


Our choices as consumers matter, and the more we know, the better we can do for our planet and for all our kids’ futures.

Get started by exploring our collection of resources below.

Hot Topics

The impact of natural,
synthetic, and semi-
synthetic fabrics

The environmental
costs of garment
manufacturing

Where unsold items
and donations really
end up

Fast Fashion

How fast fashion
changed the way
we shop

How fast fashion
changed the way
we shop

Greenwashing

How brands get away
with it, and how not
to fall for it

How brands get away
with it, and how not
to fall for it

Regulations

How fashion is
(and isn’t)
regulated globally

Cost

Why sustainable
fashion comes
with higher prices

Challenges

What eco-conscious
brands are up
against

Fabric Care

How to get the most mileage out of your clothes