A better way to dress your kids

The personal shopping service for
effortlessly stylish and earth-conscious wardrobes, thoughtfully curated for busy lives

Planned for growing kids.
Designed for the discerning parent.

Lighten your load

Mornings run more smoothly when their wardrobe is filled with versatile, easy-to-style pieces that work.

Dress them beautifully

Elevated everyday staples and a few heirloom-worthy finds to cherish and pass along, thoughtfully chosen to suit your child.

Shop consciously

Fewer, better pieces from values-aligned brands paired with considered secondhand finds.

An endless task

Children outgrow clothing every 2-6 months for the first several years of their lives.

As a parent, you’re painfully aware of how much shopping that requires, and what it actually involves:

You anticipate, plan, and manage a shape-shifting matrix of factors for each kid, season to season, year after year.

If you’re sensitive to style, and concerned about the environment, there are extra layers of challenge.

What if . . .

someone did it for you?

A real person and fellow parent, tuned in to your family’s needs, planning and sourcing beautiful, easy-to-style wardrobes that are kinder to the planet.

What you’ll get:

A personalized plan, customized for your child:
Sizes, fit notes, wardrobe gaps, pain points, and shifting preferences, all thoughtfully tracked to stay on top of your needs.
Outfit planning for what’s on your calendar: Special items for vacations, special occasions, and family photos, covered in advance so you’re never left scrambling.
Style-forward, easy-to-wear wardrobe picks: Elevated, versatile pieces in cohesive palettes that mix-and-match, making mornings easier.
Styling guidance to make the most of it all: Simple styling suggestions to eliminate guesswork and maximize wear for each piece.
Choices that are gentler on the planet: Clothes sourced from values-aligned brands with earth-conscious practices, without compromising on style.
Secondhand gems, without the hunt: Wardrobe suggestions include high-quality preloved and vintage pieces, saving you from sifting through resale sites for good finds.
Fewer impluse buys, more thoughtful choices: Recommendations include pieces that grow with your kids and can be repurposed for future seasons to prevent overbuying.
A way to recoup some of your investment: A streamlined resale option to keep outgrown wardrobe selections in circulation, while helping you recover some of your spend.

How it works:

Over a 15 minute Zoom call, you’ll learn about package options, see examples of wardrobes curated for other families, and get answers to all of your burning questions. Book a time here.

View package options and select the one that aligns with your needs.

You’ll fill out a Wardrobe Brief so I can get to know your kiddo(s) and pull together a stylish + functional wardrobe for them. I’ll gather info on sizes, fit issues, preferences, and any upcoming events on your calendar they might need outfits for. If it’s easier, we can do this together over the phone.

Now for the fun part! Approximately two weeks later, you’ll receive a digital Lookbook featuring a collection of personalized wardrobe selections tailored to your child’s needs, with links to product information and a handy Styling Guide. We’ll hop on a call to talk through the selections, get your feedback, and make any adjustments.

Once your selections are finalized, you’ll receive a Shopping List with links to purchase your items, prioritizing retailers closest to you to reduce shipping distances whenever possible. Any available promo codes will be provided and return policies will be communicated up front.

We’ll check in once you’ve received your items, making any last revisions to the wardrobe as necessary.
For anything that pops up unexpectedly — perhaps you scheduled a last minute tropical getaway, or your kid outgrew their dress shoes right before a wedding (as kiddo feet tend to do), up to two wardrobe emergencies are included with any package. Just let me know as soon as you can (two weeks minimum to allow for shipping), and I’ll get back to you ASAP with options.