A better way to shop for your kids

Effortlessly stylish and earth-conscious wardrobes, thoughtfully curated for busy lives

The personal shopping assistant for all of your children’s clothing needs

The Mini Loop balances a love of style with a desire to do better for our planet and a mission to simplify your life.

Why You’ll Love It

What’s Included

How It Works

An endless task

Children outgrow clothing every 2-6 months for the first several years of their lives.

As a parent, you’re painfully aware of how much shopping that requires, and what it actually involves:

You anticipate, plan, and manage a shape-shifting matrix of factors for each kid, season to season, year after year.

If you’re sensitive to style, and concerned about the environment, there are extra layers of challenge.

What if . . .

someone did it for you?

A real person (and fellow parent) tuned in to your family’s needs, who sources and plans beautiful, easy-to-style wardrobes that are kinder to the planet.

The Mini Loop is here to do just that.

Why you’ll
love it:

What you’ll get:

A personalized plan, customized for your child: I keep track of your child’s sizes, fit notes, pain points, and stay on top of their mercurial preferences.
Outfit planning for what’s on your calendar: I note your upcoming vacations, formal occasions, holiday photos and more so you’re covered for every event, with less last-minute scrambling.
A style-forward, easy-to-wear wardrobe: I plan versatile wardrobes with beautiful, high-quality pieces in styles and palettes that mix and match, maximizing cost-per-wear and making it easy for kids to pick out their clothes.
Styling guidance to make the most of it all: I show you how to style my wardobe recommendations, eliminating the guesswork.
Choices that are gentler on the planet: I balance style with sustainability by sourcing from eco-conscious brands with ethical production practices, and prioritize earth-friendly materials.
Secondhand gems, without the hunt: I incorporate high-quality preloved and vintage items, saving you from the time-consuming drudgery of sifting through resale sites for good finds.
Fewer impluse buys, more thoughtful choices: I try to choose pieces that grow with your kids and repurpose them for future seasons to prevent overbuying.
A way to recoup some of your investment: I provide a platform to resell outgrown clothes, keeping them in circulation and out of landfills while helping you recover some of your spend.

How it works:

Over a 15 minute Zoom call, you’ll learn about my package options, see examples of wardrobes curated for other families so you get a sense of what to expect, and get answers to all of your burning questions. Book a time with me here.

Once you’re ready to get started, review the packages and select the option that makes sense for your needs.

Once you’ve purchased your package, you’ll fill out a short Wardrobe Brief so I can get to know your kiddo(s) and pull together a stylish + functional wardrobe for them. I’ll gather info on sizes, fit issues, preferences, and any upcoming events on your calendar they might need outfits for. If it’s easier, we can do this together over the phone.

Now for the fun part! Approximately one week later, you’ll receive a digital lookbook and styling guide featuring a collection of personalized wardrobe selections tailored to your child’s needs, with links to product information and info on how to style the pieces. We’ll hop on a call to talk through the selections, get your feedback, and make any changes.

Once your selections are finalized, I’ll send you your Shopping List with links to purchase your items. I don’t earn commission so your selections are 100% my best recommendations for your child(ren), and I’ll prioritize retailers closest to you to reduce shipping distances whenever possible. I’ll also provide any available promo codes and flag return policies up front.

We’ll check in once you’ve received your items, making any last revisions to the wardrobe as necessary.
For anything that pops up unexpectedly — perhaps you scheduled a last minute tropical getaway, or your kid outgrew their dress shoes right before a wedding (as kiddo feet tend to do), up to two wardrobe emergencies are included with any package. Just let me know as soon as you can (two weeks minimum to allow for shipping), and I’ll get back to you ASAP with options.